Merchants must display the selling price of every item sold in their stores. To be exempt from this obligation, merchants must display an item’s price on its shelf or close to the item and use an optical reader to scan purchased items.

Price display exemptions

The law provides exemptions regarding the display of prices. Merchants must clearly and legibly display prices close to items that are exempt from the above-mentioned regulation. For example:

  • Goods that you can only obtain by asking for it from a store employee;
  • Goods that are so small that a price tag would be illegible;
  • Items sold for $0.60 or less.

The page Labelling and price indication rules presents a complete list of items that are exempt from the regulation.


If a merchant does not display prices or displays erroneous prices, you can file a complaint with the Office de la protection du consommateur. The Contact us page provides the ways to reach us.

Last update : November 24, 2017

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.