Merchants advertising the price of a vehicle are required to advertise an "all-inclusive" price.

What is an "all-inclusive" price?

The "all-inclusive" price corresponds to the total amount you will need to pay to obtain the vehicle advertised. It cannot be raised, unless other products or services are added at your request.

This rule applies everywhere, in all types of advertising: newspapers or flyers, on billboards, on television, on the radio, on the Internet, and so forth.

If the advertised price is not the one invoiced to you, you are entitled to demand paying the advertised price.

Fees included in the price

The advertised price must, among other things, include administration and inspection costs. You cannot avoid paying these fees: they must therefore be included in the advertised price.

Fees excluded from the price

Merchants may exclude from the advertised price fees that you must pay but that will later be remitted to a public authority. This is the case for:

  • Quebec sales tax; (QST)
  • the goods and services tax (GST)
  •  the specific duty on new tires.

Composition of the advertised price

All the items that compose the advertised price must be indicated. However, the total price of the vehicle must be stated in a clearer manner than the individual items included in the price.

When financing is offered, credit fees are generally charged. Merchants are not obligated to include these fees in the advertised price, which is in fact the cash price of the vehicle.

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Last update : May 3, 2021

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.