Merchants advertising the price of a vehicle are required to advertise an "all inclusive" price.

What is an "all inclusive" price?

The "all inclusive" price corresponds to the total amount you will have to pay to obtain the vehicle advertised. It cannot be raised, unless other products or services are added at your request.

This rule applies everywhere, in all types of advertising: newspapers or flyers, on billboards, on television, on the radio, on the Internet, etc.

If the merchant charges you a price that differs from the advertised price, you are entitled to demand to pay the advertised price.

Fees included in the price

The advertised price must include: 

  • new vehicle transport, preparation and delivery fees;
  • the excise tax on air conditioners;
  • administration fees.

You cannot avoid paying these fees: they must therefore be included in the advertised price.

Fees excluded from the price

Merchants may exclude from the advertised price fees that you must pay, but that will later be remitted to a public authority. This is the case for:

  • Quebec sales tax (QST);
  • the goods and services tax (GST);
  • the specific duty on new tires.

Composition of the advertised price

The items that make up the advertised price must be indicated. However, the total price of the vehicle must be mentioned in a clearer manner than the items included in the price.

When financing is offered, credit fees are generally charged. Merchants are not obligated to include these fees in the advertised price, which is in fact the cash price of the vehicle.

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Last update : May 3, 2021

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.