As part of a rewards program (also known as a "loyalty program"), you receive exchange units, in particular for your purchases and rentals. These units can be given as points, dollars, stamps, etc.

Depending on the program, these units are given by an independent merchant, merchants from the same chain or several participating merchants. You can redeem them for rewards, such as goods or services given free of charge or sold at a reduced price.

Examples of rewards programs

  • You accumulate points each time you make a purchase from a participating merchant. These points can be redeemed for free goods you can order from an online catalogue.
  • You accumulate points when you make a purchase in a supermarket chain. These points can be converted into a gift coupon every month that you can use to reduce your grocery bill.
  • You accumulate dollars by making purchases with your credit card. These points can be redeemed for free show tickets.

Exemptions for "small" programs

Some merchants are not required to abide by the rules provided for by law that govern rewards programs. Refer to the page on the programs not covered.

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Last update : May 3, 2021

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.