In addition to being governed by the Consumer Protection Act, advertising is regulated by the Competition Act, which is under the authority of Competition Bureau Canada.

The Canadian Code of Advertising Standards also sets acceptability criteria in order to ensure the integrity and viability of advertising in Canada.

Reporting an advertisement

If you see or hear an advertisement that fails to abide by Canadian standards, you may file a complaint with Ad Standards.

Last update : May 3, 2021

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.