The price displayed for an electronic device in an advertisement must represent the full amount you need to pay to buy it. This total price must prevail visually over the amounts that make it up, and it cannot be raised unless products or services are added at your request.

Amounts that can be added

Certain amounts can be added to the sale price upon payment. Those amounts are required under the provisions of a law or regulation and must be collected and remitted to a public authority. These refer to amounts such as:

  • the Québec sales tax (QST);
  • the goods and services tax (GST).

Amounts that must be included in the sale price

Environmental handling fees (EHFs) that are collected by merchants at the time of sale of some electronic devices must be included in the advertised price. The list of devices and their associated EHFs is available through the Québec Electronic Products Recycling Association Web site.

Merchants can choose whether they want to inform customers that the sale price of an electronic device includes EHFs or not. For example, on a price tag or in an advertisement, the merchant may choose to add a note in small characters, such as “This price includes the EHFs of $X.” The total price must prevail visually over the amounts that are included within it.

The Office provides advertisement examples:

Advertisement that complies with the law

Price is 529.99$ environmental handling fees included.

Advertisement that does not comply with the law

Price is 489.49$ plus 42.50$ environmental handling fees included to be equal to 529.99$.

Prohibited practices related to the advertising of the sale price

All merchants, manufacturers and advertisers are prohibited from:

  • indicating only periodic instalments that must be made to buy an electronic device without displaying its total cost more prominently;
  • demanding a higher price than advertised;
  • advertising a reduced price when it is not;
  • claiming that the price of an electronic device is "the best in town" when you can, in fact, buy the same electronic device at the same price or less from another merchant;
  • using a photo that does not accurately depict the electronic device whose price is advertised;
  • using the expression "cost price" or any other expression that would lead one to believe that an electronic device is sold at such a price, if it does not make reference to the actual price paid by the merchant to acquire the electronic device.

If there is a problem

If the advertised price is not the one you are charged, you are entitled to demand paying the advertised price.

You are also invited to file a complaint with the Office de la protection du consommateur if you find that a merchant does not abide by pricing regulations. The Contact us page provides the ways to reach us.

Top of page

You recommend this page:

Last update : May 3, 2021

Were you unable to find an answer to your question? Please call us.

The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.