A merchant cannot fail to disclose an important fact or essential information about a product.

Example: A merchant cannot fail to disclose the fact that, in order to achieve the promised results, you have to use the product in combination with 5 hours of intensive exercise per week.

Recourse options

You can try to have the price lowered or your purchase cancelled if the merchant has failed to disclose an important fact or essential information. Here are the steps to follow:

  1. Try to reach an agreement with the merchant. The How to negotiate with a merchant page explains the procedure.
  2. If you are unable to come to an agreement, send the merchant a formal notice. The Sending a formal notice page explains the procedure.
  3. If the merchant does not reply to your demands, you can petition the court to rule on the issue. The Filing a complaint with the small claims court page provides details on this subject.

You can also contact the Office de la protection du consommateur to find out whether you can file a complaint.


Last update : November 24, 2017

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.