The price displayed for a computer or a tablet in an advertisement must represent the full amount you need to pay to buy it. This total price must prevail visually over the amounts that that make it up, and it cannot be raised unless products or services are added upon at request.
Amounts that can be added
Certain amounts can be added to the sale price upon payment. Those amounts are required under the provisions of a law or regulation and must be collected and remitted to a public authority. These refer to amounts such as:
- the Québec sales tax (QST);
- the goods and services tax (GST).
Amounts that must be included in the sale price
Environmental handling fees (EHFs) that are collected by merchants at the time of sale of computing devices must be included in the advertised price. The list of devices and their associated EHFs is available through the Québec Electronic Products Recycling Association Web site.
Merchants can choose whether they want to inform customers that the sale price includes EHFs or not. For example, on a price tag or in an advertisement, the merchant may choose to add a note in small characters, such as “This price includes the EHFs of $X.” The total price must prevail visually over the amounts that are included within it.
The Office provides advertisement examples:
Advertisement that complies with the law
Advertisement that does not comply with the law
Prohibited practices related to the advertising of the sale price
All merchants, manufacturers and advertisers are prohibited from:
- indicating only periodic instalments that must be made to buy a computer or a tablet without displaying its total cost more prominently;
- demanding a higher price than advertised;
- advertising a reduced price when it is not;
- claiming that the price of a computer or a tablet is "the best in town" when you can, in fact, buy the same device at the same price or less from another merchant;
- using a photo that does not accurately depict the computer or the tablet whose price is advertised;
- using the expression "cost price" or any other expression that would lead one to believe that a computer or a tablet is sold at such a price, if it does not make reference to the actual price paid by the merchant to acquire the device.
If there is a problem
If the advertised price is not the one you are charged, you are entitled to demand paying the advertised price.
You are also invited to file a complaint with the Office de la protection du consommateur if you find that a merchant does not abide by pricing regulations. The Contact us page provides the ways to reach us.
Last update : October 15, 2020
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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.