What happens if a product is advertised at two different prices (e.g., the product has two different price tags or the price displayed on the shelf is different from the price on the product)? The merchant must sell you the product at the lowest price. When 2 prices apply to the same product, the lowest price prevails.

When a merchant uses optical scanners, the price at checkout must be the lower of the 2 advertised prices. Otherwise, the Price Accuracy Policy applies.

Price tag or label forgotten after the end of a sale

The merchant forgot to remove the price tag or label indicating that the item was on sale once the sale has ended. If an expiry date or a validity period clearly appears on the tag or label, the merchant is entitled to sell you the item at the regular price.

If the period of the sale is not indicated or if it is unclear or illegible, the merchant must compensate you in accordance with the Price Accuracy Policy, if applicable. If the Policy does not apply, the merchant is required to sell you the item at the sale price.

Prices for members, multiple purchases, etc.

Merchants sometimes undertake various promotions to attract customers. For example, a merchant could offer a price exclusively to members of a loyalty program or offer a discount on the purchase of a certain quantity of the same item. Such practices are legal, on condition that the information is clear for each price offered.

In the case of food products, the merchant must abide by certain standards that apply to price indications for food products.