What is the Price Accuracy Policy and where does it apply?

The basic rule is the following: all merchants must indicate the price on each product or on the packaging of each product sold in their establishment. A merchant may, however, decide to opt out of this requirement. Merchants who do so must comply with the following requirements, among others:

• display the price of each item on a label affixed to a shelf, in proximity to the product sold;
• use an optical scanner;
• apply the Price Accuracy Policy. This Policy provides for compensation if the price at the cash register is higher than the price indicated on the shelf. 

Establishments that apply the Price Accuracy Policy include supermarkets, pharmacies and big-box stores.