Gender Messages in Alcohol Advertising

A critical look at the messages of alcohol advertisements that promote sexual stereotypes.

Author : HabiloMédias

Subject : Advertising

Activities : Discussion, Reading, Presentation, Brainstorming, Survey

Grade : Secondary Cycle 1; Secondary Cycle 2

Length : 3 hours

Gender Messages in Alcohol Advertising

Objectives

  • Realize the influence that advertising exerts on our lives;
  • Recognize advertising strategies used to sell products. 

Description

In the course of this activity, students discuss the origin of sexual stereotypes, particularly those conveyed in ads that promote alcohol consumption. They will try to understand why teens are vulnerable to sexual stereotypes and will conduct a survey to assess just how aware their peers are of being exposed to these stereotypes.

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