You've Gotta Have a Gimmick

Students reflect on the advertising strategies that companies use to reach them.

Author : HabiloMédias

Subject : Advertising

Activity type : Discussion, Creation, Reflection

Grade : Elementary Cycle 3; Secondary Cycle 1

Length : 2 hours

You've Gotta Have a Gimmick

Objective :

  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Become familiar with the main aspects of the law that prohibits advertising to kids under age 13.

Description :

In this MediaSmarts activity, students observe various advertising strategies used to capture the attention of children and simulate an ad agency by creating their own ad.

Equipment :

  • Documents provided on the MediaSmarts website.
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