You've Gotta Have a Gimmick

Students reflect on the advertising strategies that companies use to reach them.

Author : HabiloMédias

Subject : Advertising

Activities : Creation, Discussion, Reflection

Grade : Elementary Cycle 3; Secondary Cycle 1

Length : 2 hours

You've Gotta Have a Gimmick

Objectives

  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Become familiar with the main aspects of the law that prohibits advertising to kids under age 13.

Description

In this MediaSmarts activity, students observe various advertising strategies used to capture the attention of children and simulate an ad agency by creating their own ad.

Equipment

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