
You've Gotta Have a Gimmick
Objective :
- Realize the influence that advertising exerts on our lives;
- Recognize the advertising strategies used to sell products;
- Become familiar with the main aspects of the law that prohibits advertising to kids under age 13.
Description :
In this MediaSmarts activity, students observe various advertising strategies used to capture the attention of children and simulate an ad agency by creating their own ad.
Equipment :
- Documents provided on the MediaSmarts website.