“He Shoots, He Scores”: Alcohol Advertising and Sports


  • Realize the influence that advertising exerts on our lives;
  • Recognize advertising strategies used to sell products.


Students learn more about the tactics that alcohol companies use to boost the sale of their products and influence consumers through sports. The workshop involves an interactive game, a group integration exercise, a class discussion, a case study, and a survey. 


  • Construction paper;
  • Art supplies;
  • Documents provided on the MediaSmarts website.