Kids, Alcohol and Advertising: Messages About Drinking

The class reflects on messages about alcohol and the impressions these messages give students.

Author : HabiloMédias

Subject : Advertising

Activities : Analysis, Association, Discussion

Grade : Elementary Cycle 3; Secondary Cycle 1

Length : 45 minutes

Schoolclass : , , , , ,

Kids, Alcohol and Advertising: Messages About Drinking

Objectives

  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Understand how our consumption affects our health, finances, social network, the environment, and the economy.

Description

Students become aware of their attitude toward alcohol and identify the various social groups that convey messages about alcohol. Through a class discussion and by using the mind map, they become more aware of how these groups influence their own attitudes about alcohol.

Equipment

Evaluate this activity

Link to activity

Perhaps you would like...

Behind the Image

Students decode messages conveyed by ads and assess whether these offers meet needs or wants.

Me, an Advertising Designer?

After the class is broken down into teams, students create their own advertisements.

Ads and Counter-Ads

Students discover various factors that encourage consumption by analyzing different types of ads. Creating their own ad will help them find ways to be responsible consumers.