Kids, Alcohol and Advertising: Messages About Drinking


  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Understand how our consumption affects our health, finances, social network, the environment, and the economy.


Students become aware of their attitude toward alcohol and identify the various social groups that convey messages about alcohol. Through a class discussion and by using the mind map, they become more aware of how these groups influence their own attitudes about alcohol.