Alcohol Myths

Students take a closer look at ads that encourage and glorify alcohol consumption. This exploration is a chance to discover the steps of alcohol poisoning or intoxication.

Author : HabiloMédias

Subject : Advertising

Activities : Creation, Discussion, Presentation, Quiz, Teamwork

Grade : Secondary Cycle 1

Length : Variable

Alcohol Myths

Objectives

  • Realize the influence that advertising exerts on our lives;
  • Understand how alcohol consumption affects our health, the environment, our finances, the economy, and our social network.

Description

In this MediaSmarts activity, students are asked to read an article on alcohol advertising and to fill out a questionnaire that shows the discrepancy between the true effects of alcohol and the message conveyed in advertising. Students discuss widespread myths and the advertising strategies the industry uses to perpetuate them. In teams, students create a parody of an advertisement disclosing “the whole truth” about the effects of alcohol.

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