The Anatomy of Cool


  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Understand how our consumption affects our health, the environment, our finances, the economy, and our social network.


This activity prompts students to become aware of the role that media play in determining what objects or people are considered “cool.”


  • Large roll of paper;
  • Markers and paint;
  • Two boxes of Smarties;
  • Documents provided on the MediaSmarts website.