Kids, Alcohol and Advertising: Young Drinkers


  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Understand how alcohol consumption affects our health, the environment, our finances, the economy, and our social network.


Students answer a questionnaire that assesses their knowledge on the topic. The questionnaire is followed by a group discussion on the advertising strategies used by companies. Finally, they must choose a position while taking into account the regulations governing alcohol advertising in Canada.