Kids, Alcohol and Advertising: Young Drinkers
- Realize the influence that advertising exerts on our lives;
- Recognize the advertising strategies used to sell products;
- Understand how alcohol consumption affects our health, the environment, our finances, the economy, and our social network.
Students answer a questionnaire that assesses their knowledge on the topic. The questionnaire is followed by a group discussion on the advertising strategies used by companies. Finally, they must choose a position while taking into account the regulations governing alcohol advertising in Canada.
- Documents provided on the MediaSmarts website.