iPub Teaching Scenario (In French only)


  • Recognize the advertising strategies used to sell products;
  • Realize the influence that advertising exerts over us.


The European website iPub (In French only), developed jointly with Canal Alpha, proposes an ad analysis exercise for students. Using the excerpts, students are prompted to imagine the missing parts and to reflect on advertising strategies.


  • Documents provided on the iPub website;
  • Internet connection;
  • Projector.