Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Objective :

  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Distinguish information from advertising (promotion).

Description :

Students examine the components of alcohol awareness campaigns to assess their effectiveness. They examine the different approaches that organizations use to reach teens and young adults, then discuss these with their peers. Finally, they take part in a group activity that consists of designing and creating a student awareness campaign on alcohol consumption.

Equipment :

  • Documents provided on the MediaSmarts website; 
  • IWB.