Marketing to Teens: Gender Roles in Advertising
Objectives
- Understand how our consumption affects our health, finances, social network, the environment, and the economy.
Description
Students increase their awareness of the sexual stereotyping in ads and the very specific role of messages directed at consumers. They are then asked to rework the ad to target the opposite sex.
Equipment
- Paper;
- Markers;
- Documents provided on the MediaSmarts website.
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