Listing of activity
Online Marketing to Kids: Strategies and Techniques
These discussions and exercises are designed to raise student awareness about online marketing techniques used to target young people on the Internet.
Author : HabiloMédias
Subject : Advertising
Type : Creation
Grade : Secondary Cycle 1
Length : Can spread over several courses
Who’s Immune to Influence?
Students must choose between two gifts, each wrapped differently. They consider the reasons for their choice and reflect on their consumption and the role of advertising.
Author : Établissement vert Brundtland (adaptation of “D’un commerce agréable… et équitable”)
Subject : Advertising, Responsible Consumption
Type : Discussion, Presentation, Teamwork
Grade : Elementary Cycle 1
Length : 1 hour
Au bonheur des publicitaires (In French only)
An article on overconsumption and advertising with suggested classroom activities and teacher resources.
Author : HabiloMédias
Subject : Advertising
Type : Discussion, Reading, Observation
Grade : Elementary Cycle 3; Secondary Cycle 1
Length : 60 minutes
Gender Messages in Alcohol Advertising
A critical look at the messages of alcohol advertisements that promote sexual stereotypes.
Author : HabiloMédias
Subject : Advertising
Type : Discussion, Reading, Presentation, Brainstorming, Survey
Grade : Secondary Cycle 1; Secondary Cycle 2
Length : 3 hours
Can't Sucker Me!
Students discover the advertising strategies used to encourage them to consume, then try to raise other people's awareness about the problems of overconsumption.
Author : Établissement vert Brundtland (adaptation of “D’un commerce agréable… et équitable”)
Subject : Responsible Consumption, Advertising
Type : Analysis, Arts and Crafts, Creation, Discussion, Presentation, Teamwork
Grade : Elementary Cycle 2
Length : 2 to 3 hours
