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Marketing to Teens: Gender Roles in Advertising

Students reflect on the sexual stereotypes shown in ads.

Author : HabiloMédias

Subject : Advertising

Type : Discussion, Reflection, Teamwork, Creation, Presentation

Grade : Secondary Cycle 1; Secondary Cycle 2

Length : 20 minutes

Online Marketing to Kids: Strategies and Techniques

These discussions and exercises are designed to raise student awareness about online marketing techniques used to target young people on the Internet.

Author : HabiloMédias

Subject : Advertising

Type : Creation

Grade : Secondary Cycle 1

Length : Can spread over several courses

Who’s Immune to Influence?

Students must choose between two gifts, each wrapped differently. They consider the reasons for their choice and reflect on their consumption and the role of advertising.

Author : Établissement vert Brundtland (adaptation of “D’un commerce agréable… et équitable”)

Subject : Advertising, Responsible Consumption

Type : Discussion, Presentation, Teamwork

Grade : Elementary Cycle 1

Length : 1 hour

Au bonheur des publicitaires (In French only)

An article on overconsumption and advertising with suggested classroom activities and teacher resources.

Author : HabiloMédias

Subject : Advertising

Type : Discussion, Reading, Observation

Grade : Elementary Cycle 3; Secondary Cycle 1

Length : 60 minutes

Gender Messages in Alcohol Advertising

A critical look at the messages of alcohol advertisements that promote sexual stereotypes.

Author : HabiloMédias

Subject : Advertising

Type : Discussion, Reading, Presentation, Brainstorming, Survey

Grade : Secondary Cycle 1; Secondary Cycle 2

Length : 3 hours