Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Objectives
- Realize the influence that advertising exerts on our lives;
- Recognize the advertising strategies used to sell products;
- Distinguish information from advertising (promotion).
Description
Students examine the components of alcohol awareness campaigns to assess their effectiveness. They examine the different approaches that organizations use to reach teens and young adults, then discuss these with their peers. Finally, they take part in a group activity that consists of designing and creating a student awareness campaign on alcohol consumption.
Equipment
- Documents provided on the MediaSmarts website;
- IWB.
Ads and Counter-Ads
Students discover various factors that encourage consumption by analyzing different types of ads. Creating their own ad will help them find ways to be responsible consumers.
An Ad of My Own
Students will be led to exercise critical thinking in analyzing the content of advertisements and advertising strategies.
A Matter of Ethics
The debate format of this activity allows students to discuss advertising topics and to find arguments that support their perspective.
