The Anatomy of Cool

Objective :

  • Realize the influence that advertising exerts on our lives;
  • Recognize the advertising strategies used to sell products;
  • Understand how our consumption affects our health, the environment, our finances, the economy, and our social network.

Description :

This activity prompts students to become aware of the role that media play in determining what objects or people are considered “cool.”

Equipment :

  • Large roll of paper;Markers and paint;
  • Two boxes of Smarties;
  • Documents provided on the MediaSmarts website.