“He Shoots, He Scores”: Alcohol Advertising and Sports

Objective :

  • Realize the influence that advertising exerts on our lives;
  • Recognize advertising strategies used to sell products.

Description :

Students learn more about the tactics that alcohol companies use to boost the sale of their products and influence consumers through sports. The workshop involves an interactive game, a group integration exercise, a class discussion, a case study, and a survey. 

Equipment :

  • Construction paper;
  • Art supplies;
  • Documents provided on the MediaSmarts website.