Advertising: True or False? (In French only)

Objective :

  • Distinguish information from advertising;
  • Recognize the advertising strategies used to sell products;
  • Develop the reflex of researching a purchase before deciding to buy.

Description :

Two Québec school boards present action research projects in which students are asked to compare brand-name products with similar generic ones. The activity helps them base their opinion on their own criteria rather than the information conveyed in ads.

Equipment :

  • A range of ads;
  • Various brand-name products;
  • Experimentation material.