All merchants and advertisers are prohibited from:

  • indicating only the amount of the periodic instalments that must be made to register with the dating agency without displaying the total price of the registration more prominently;
  • demanding a higher price than advertised;
  • advertising a reduced price when it is not;
  • using an illustration that does not accurately depict the service whose price is advertised. 

Total price

The advertised price must include all the amounts you need to pay to receive the dating agency’s services. This total amount must displayed more prominently than the amounts that make it up.

This price must include all initial fees, such as registration fees, file setup and case analysis fees, as well as any other related fees, if you must inevitably pay them.

What if a merchant advertises a price that does not include all the amounts you are required to pay? Demand paying the advertised price and nothing more.

Amounts that can be added

Certain amounts can be added to the advertised price upon payment. Those amounts are required under the provisions of a law or regulation and must be collected and remitted to a public authority. These refer to amounts such as:

  • the Québec Sales Tax (QST);
  • the Goods and Services Tax (GST).

Last update : August 1, 2018

Were you unable to find an answer to your question? Please call us.

The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.