The Consumer Protection Act prohibits commercial advertising that targets children under the age of thirteen. The Office de la protection du consommateur (OPC) oversees compliance with this legislation.

Understanding the rules in force

We are making the guide Advertising Directed at Children under 13 Years of Age (PDF, 459,5 KB) available to help you understand the scope of the legislative provisions applicable in Québec. This guide includes the criteria that the OPC uses to determine whether an ad is aimed at children.

Talking to children about advertising

The Office provides 2 resources destined for parents with children under 13 and teachers that help educate the youth on the impact of advertising. We invite you to consult Vos enfants et la pub (PDF, 1,5 MB) and to use the educational activities related to advertising in the Zone enseignants section.

These resources will help you to:

  • make children realize that advertising is everywhere around them;
  • develop their good judgment and critical thinking when it comes to advertising.

You recommend this page:http://www.opc.gouv.qc.ca/en/consumer/topic/illegal-practice/advertising-children/

Last update : November 18, 2016

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The information contained on this page is presented in simple terms to make it easier to understand. It does not replace the texts of the laws and regulations.