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False advertising and illegal business practices

Your children and advertising

Advertising is omnipresent nowadays. Children are exposed to it constantly in sales and promotional messages, and are much more vulnerable than adults.

The Consumer Protection ActYou are leaving the Office de la protection de consommateur's website. prohibits commercial advertising directed at children under 13. Even when the law is respected, advertising can impact them significantly.

The growing number of ways of transmitting advertising messages has changed things. For example, in addition to television, companies can advertise their products on video games.

As a parent or person working with children, you can make them aware of this phenomenon, talk about it, teach them and help them develop their judgement so as to better protect them.

Image de la brochure Vos enfants et la pub